Behavior of the week #17 – LISTEN GENEROUSLY.

Listening is more than simply “not speaking.”  Be present and engaged.  Give people your undivided attention by quieting the noise in your head, limiting distractions, and stopping the desire to multi-task.  Above all, listen to understand.


Proactive listening is a cornerstone of effective communication at Spray-Tek, and its importance cannot be overstated. The ability to listen with genuine attention and empathy fosters a culture of collaboration, understanding and innovation. Our team is fully present when receiving direction, which contributes to enhanced efficiency and quality of work for our customers. Embracing this mindset also facilitates quick adaptability to changing market conditions and client needs. As the spray drying landscape evolves, the ability to adapt and innovate becomes increasingly vital, making the proactive of listening generously a strategic advantage for the sustained success of Spray-Tek and our customers.